Streaming Services and the Change to Ad-Supported Streaming

Recently, the OTT market has shown remarkable growth.

People can now watch various genres of content anytime and anywhere.

However, as subscription fees keep rising and extra costs are added,

attention is shifting toward free streaming platforms.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

Where did OTT streaming start?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

Thanks to mobile and tablet accessibility,

more people started using these services.

After the pandemic increased time spent indoors,

OTT viewership expanded significantly.

The appeal and limits of OTT services

OTT allows users to watch what they prefer on demand.

Multiple OTT platforms release new shows and movies regularly.

There are also some limitations.

Price increases and pay-per-view models add pressure.

Recently, complaints about rising fees have become more common.

What are free streaming services?

Free platforms allow viewing in return for advertisements.

Viewers enjoy various genres without paying.

Ad-based streaming models are expanding.

Although ads appear, users save money while platforms earn revenue.

Growth reasons of FAST website services

FAST services are quickly settling into the market.

Demand for cost-free viewing increased after COVID.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

In conclusion

Cost pressure drives users toward free platforms.

Finding the right platform is part of the experience.

Content consumption will keep evolving.